Francis Alukkas | Easy Gold
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HERITAGE & TRUST SINCE 1960

The Francis Alukkas Legacy

Rooted in uncompromising purity, humanitarian values, and innovative jewellery schemes designed to turn your dreams into golden realities.

50 Years of Craftsmanship & Tradition

The story of Alukkas started more than five decades ago in Thrissur, the cultural capital of Kerala. Thrissur's rich artistic tradition made it one of the most prominent hubs for fine jewellery craftsmanship in India. In 1960, A. J. Varghese, the founder, realized his dream by establishing a modest 200 sq. ft. showroom on High Road, Thrissur, later expanding to M. O. Road.

With deep empathy for customer aspirations and an steadfast commitment to ethical trade, he laid the cornerstone of what would become one of the country's most respected jewellery houses. He and his wife, Mrs. Elia Varghese, instilled humanitarian values, charity, and visionary leadership into their five sons: Mr. Jose, Mr. Paul, Mr. Francis, Mr. Joy, and Mr. Anto.

“Rare are leaders who inspire their team to look beyond immediate competition. If one will consider his environment and the society he lives in, he will surely be very successful in all his endeavours in the long run.”

In 1984, the opening of the landmark showroom at Palayam Road, Kozhikode marked a transformative era. The open display system and customer-friendly retailing captured the hearts of Calicut patrons. Today, with state-of-the-art showrooms across Kerala, Francis Alukkas stands as a buyer's paradise with exclusive galleries for diamonds, antique wedding jewellery, frenzy collections, and authentic 916 hallmarked ornaments.

Mr. Francis Alukkas — Visionary Leadership

Mr. Francis Alukkas, the third of the five sons, inherited an acute business vision and passion for jewellery design. Under his inspiring leadership, Francis Alukkas Jewellery established a renowned brand footprint across Kannur, Thalassery, Vadakara, Kozhikode, Kalpetta, and Cochin.

Every outlet exclusively retails 100% 916 Hallmarked Jewellery. Customers have direct access to advanced computerized gold purity testing machines. Furthermore, with wholesale procurement centres operating in Kozhikode and Thrissur, Francis Alukkas directly transfers wholesale pricing advantages and maximum value to everyday consumers.

Corporate Office & Residence: Kozhikode, Kerala | Supported by Mrs. Princy Francis, Varghese Alukka, and Maria Francis.

OUR COMMITMENT

Exceptional Customer Guarantees

Lifetime Repair Guarantee

We believe service after the sale is paramount. Enjoy lifetime free service and maintenance for jewellery repairs across all our branch showrooms in Kerala.

Zero Loss 22K Gold Exchange

Exchange 22 Karat gold without any weight deduction or hidden losses. Gold purchased from our showrooms can also be encashed at maximum prevailing market purchase prices.

Certified Diamond Gallery

Diamonds are sold exclusively with comprehensive guarantee certificates. Patrons may exchange certified diamonds at any time with 100% preservation of diamond and gold value.

PGI Authorized Platinum

Our exquisite platinum jewellery collections are fully authorized by the Platinum Guild International (PGI) and certified with utmost precision by United Laboratories.